This badge has been issued to Prashant Singh Rawat
Type: Certification
Level: Foundation
Adtechademy Certified: Programmatic Technology Fundamentals
Issued by Adtechademy
Earners of this certificate have demonstrated a deep understanding of the fundamentals of programmatic advertising. They have gained knowledge in the key concepts, terminology, and best practices related to programmatic media buying and selling. They are familiar with different ad formats and types of programmatic campaigns, and understand the best practices of setting up and optimizing campaigns to achieve specific business goals.
They are fluent in speaking and strategizing about concepts such as Real Time Bidding, Audience Strategy, Custom Measurement solutions, Attribution Modelling and the best practices of managing Data through technologies like the DMP and CDP. They have completed over 80 hours of training within a span of two months, from theory to on-platform walkthroughs to setting up over 50 campaigns & 20 floodlights independently on DV360. They have also implemented floodlight trackers through Google Tag Manager successfully for various triggering techniques.
Skills
Ad Tech Attribution Models Audience Targeting Data Driven Advertising Programmatic Buying Ad Serving DSPs Data Management Platform (DMP) Programmatic Campaign Strategy Real Time Bidding Private Marketplace (PMP) Programmatic Guaranteed Deals Cookie Syncing & Match Tables Waterfall Bidding Header Bidding Brand Safety & Verification Viewability Optimisation Custom Measurement
Earning Criteria
Successfully completed 80 hours of training including live sessions.
Successfully scored above 70% in 4 assessments.
Successfully finished 3 unique pacing sheet assignments using the data provided.