Our Programmatic Advertising 101 course is designed to help freshers stand out of the crowd with on-platform skills in campaign management. Our graduates join tier 1 companies such as LogicServe, AffinityX, MediaMint and GroupM.
Format
Start Date
Curriculum
In-House Program
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Student Support is available 7 days a week, 24*7. You can directly reach out to your Account Manager or write to us at [email protected]
Learn with students across India from various backgrounds
Get 1:1 mentorship with our team
Gain access to DV360
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The Adtechademy Programmatic Certification Course is designed to build your technical acumen, enhance your decision-making and strategy skills, and ultimately further your career as a specialist and leader in the Programmatic Advertising field.
We are capping the batch at 60 students. Give us your details for a quick callback or start your registration process by clicking on any button on this page.
Register For OfferProgrammatic Strategy, Campaign Set-up & Optimization, Data Strategy, Measurement Protocols
Prog. Campaign Manager, Ad Ops Analyst, Prog. Account Manager, Client Servicing Lead, Digital Lead
Digital Marketeers, PPC Specialists, Graduate Students, Client Leads, Marketing Professionals, Freshers.. Anyone!
Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)
Your Mentorship Team
These professionals will be your mentors across this course. They have immense knowledge in the Programmatic Advertising space and have valuable experience from multiple markets including India, Singapore & Canada!
Your Industry Leaders
You will be meeting with these industry veterans across our course. They each specialise in a major aspect of our industry and will be coming live to interact with all of you.
Best-in-class content designed to demystify concepts and provide the right mental framework to succeed in your career
Silver Membership Gold Membership Diamond Membership
Basics Of Digital Marketing
Metrics That Matter
Different Channels And How They Behave
Introduction to Programmatic
How google changed the system
Work Station
Loading a web page
DSP - The Unboxing
DSPs vs Facebook & Google
SSP & The Ad Server
DMP and Tag management solutions
Primary utilities of a DSP
Components of a DSP
Audiences, Reports & Optimization
Audience Strategy
GDN vs DV360
Real Time Bidding
Buy Types
First price vs Second price
Daisy Chaining Vs Header Bididng
3 Pillars of Brand Safety
Why Brand Safety?
Primary Challenges of Brand Safety
Recap
Standard Measurement
The humble cookie
Attribution Modelling
Recap
Data
Data Strategy
CDP
DMP
Revision Crash Course
Walk through of campaign set up
Audience Combination, Bidding Methodologies and Best Practices
Walkthrough of Generating Floodlights
Walkthrough of Marketplace and Negotiations
How to pull reports & variations between report types
Interactive session with Raghu Seelamsetty
Raghu's take on the primary changes and challenges in this industry
Open floor Q&A session with Raghu and Marshall
Basics Of Pacing Sheet
Interactive Workshop Building Your Own Pacing Sheet
How To Analyze The Pacing Sheet To Generate Optimization Insights
Learn How To Pull The Right Reports From DV360
Some Key Metrics For Unique Insight Writing
Tips & Tricks To Write Client Friendly Insights
16
Hours of Video Content
8+
Hours of Live Learning Sessions
5+
Real Industry Case Studies
4
Technology Platforms Covered
Silver Membership Gold Membership Diamond Membership
To effectively pursue programmatic advertising, it's essential to start with the fundamentals. Familiarize yourself with the basic concepts, as well as the multiple digital marketing avenues available. With a clear understanding of the various digital marketing channels, KPIs and other fundamental concepts in digital media, you will be set for success in picking up the concepts within the rest of this course.
To execute successful marketing strategies and competitive positioning, it's essential to understand the shift in digital advertising, the stages of the customer journey, and the role of paid media. In this video, we take a brief tour of the history of display advertising and how programmatic advertising came to be.
A series of tasks happen in just 0.36 seconds, from loading a webpage to delivering an ad most appropriate to you. In this video, watch us unbox the technology stacks (tech stacks) involved in this digital landscape and help you become familiar with their names and utilities.
From the outside, demand-side platforms may appear as a simple means to purchase ad space from publishers. However, they are actually made up of various components that work together behind the scenes. Each component plays a key role in managing, delivering, and optimizing ad campaigns. Let's take a closer look at these components with our Anatomy of a Demand-Side Platform video.
We have divided the market-leading demand-side platform, DV360, into two live, 2-hour sessions. In this session, our platform trainer will guide you through the campaign setup process, starting with the basics of a four-layered setup and moving on to the intricacies of audience combinations, bidding methodologies, and best practices.
Programmatic advertising is a term commonly used in the digital advertising industry and is often used inter-changeably with Real Time Bidding (RTB). However, Programmatic advertising has evolved and it is essential to differentiate between the different ways of buying and selling digital ads. RTB is nothing but just a protocol, and only one of the many ways of buying ads programmatically. This video will discuss the various types of Programmatic buy types that are available for advertisers.
Marketers face new challenges as new media opportunities continually emerge. When advertising across multiple channels, it's easy to lose control of your brand image and reputation. To ensure effective ad placement, it's essential to adopt efficient techniques. In this video, we will guide you through some of the best practices to keep in mind for maintaining brand safety.
In Part 2 of the DV360 Platform Training, we will guide you through the auxiliary features, such as creating audience segments, generating floodlights, performing negotiations, and pulling vital reports. The DV360 Live Platform Training will conclude in this session.
Programmatic campaign managers are different from other platform experts as this role involves managing a portfolio of campaigns, like a trader would. And as all good traders, it is important to have a spreadsheet that tracks the rates and delivery of the campaigns that you are running. We refer to this sheet as the Pacing Sheet, and this live session walks you through the setting up of your own Pacing Sheet.
Discover the various measurement protocols that the industry follows and the drawbacks associated with some of them. We'll cover the basics of measurement and attribution and use case studies to illustrate how custom measurement and attribution can help set your strategies apart from the rest. We'll also delve into the ad server and the role it plays in empowering attribution modeling.
The quality of your campaign management is only as good as the quality of the reports you generate and the insights you write. The client is always keen on reading about your findings, the reason behind your investment of their budgets, and what they can expect to see out of your campaign. This skill is a deal breaker, or maker, in many situations and hence, this live session is dedicated at walking you through some of our best practices around Insight Writing.
This module aims to help you understand data in the advertising technology spectrum. We will cover topics such as consumers, the billion data points, patterns, and behavior, all of which contribute to the four-letter word - data. You will learn about what data is, how it's handled, and how to effectively use it to develop optimal marketing strategies.
Join the Industry Leader, Raghu Seelamsetty (LinkedIn), in this interactive session to learn about the major challenge currently impacting advertisers - the depreciation of the 3rd party cookie. You'll gain insights into the latest developments from major players like Google, who are working on solutions to overcome this challenge. During the session, you'll also have the opportunity to ask questions and engage in an open conversation with the expert, ensuring you come away with a deeper understanding of this complex topic.
The final module of the course will provide a quick revision of the entire curriculum, including case studies from various industries that have been used to gain success. This module will also include open discussions with our mentorship team and fellow students to identify how these skills can be applied to individual careers and campaigns.
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Student Support
Industry Mentors
Q&A Forum
Expert Feedback
Industry Networking
Gold Membership Diamond Membership
Our 4-Week DV360 Training Program
Gain access to India's most popular DSP, DV360, and live the life of a campaign manager for 4-weeks. Go through our in-house on-platform training to get deeply familiar with the tool and the best practices of handling it!
Our training program equips you with the essential skills and knowledge to excel in campaign management. Our program prepares you for real-world scenarios by simulating high-pressure client situations, ensuring that you are fully prepared to navigate the fast-paced and ever-changing landscape of campaign management.
Gold Membership Diamond Membership
Intentionally designed for first-timers in Programmatic Advertising, this real-world experience has been designed by reverse engineering the skillsets you need to stand-out during your interview.
Vigorous training schedule across 4 days every week, for a month. For 3 to 4 hours a day, you will be working hand-in-hand with our campaign specialists who will train you and give you specific tasks to complete. The aim here is to smash into you a relentless muscle memory for handling DV360.
From setting up campaigns independently, to reporting on them with well written insights and observations, this program covers it all. The primary objective is to ensure that you can speak confidently about day-to-day operations.
Apart from technical skillsets on handling DV360, you also need soft skills such as presenting a report and answering questions. We end the program with you presenting a final report to a group of your peers, answering any questions they may have.
Programmatic Advertising:101 - Certification
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Boast your final graduation score and speak boldly about the most industry relevant topics and skill-sets
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Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)
CORE
31 Topics
CORE + Practical Ideal for Freshers!
31 Topics
Gold + Placement & Interview Assistance
31 Topics
With our best-in-class content, mentorship, practical exposure and interview assistance, our learners have set themselves up for a successful career
We have a payment process which has online payment, card payment and UPI enabled through Razorpay. In case you face any trouble, please write to us at [email protected] or reach us directly through +91 8951655966
You can start the process by clicking on Apply Now. The entire process will take you no more than 10 minutes to complete. It involves completing a short onboarding form and completing your payment in order to receive your email ID and password for the platform.
Yes, we are very efficient in running corporate training programs as well. We have done this for brands such as Forbes, Amazon, AffinityX and First Page Digital. Drop us an email on [email protected] to begin the process.
This course is designed to accommodate both freshers and experienced professionals. As a result, you do not need to have any qualifications or experience beforehand to join this course. In fact, we are more motivated by freshers joining this course than experienced professionals in this space.
Yes there is, you can have a look and download our syllabus through this link
This program is available to all Gold and Diamond membership students. This is an extension to the course where we provide an in-house DV360 platform training which includes setting up actual media plans on the platform, creating and pulling out floodlights and trackers, designing audience segments and generating effective reports and insights. This is the highlight of the program as we are India's only training company that provides DV360 platform access.
The CORE portion of this course runs for a month. This is available for all students across all our packages. Post that, we have a 1 month internship program as well for those who have applied for the Gold or the Diamond membership with us.
Please call us immediately at +91 89516 55966. We will get that sorted for you. You can also drop a note to [email protected].
Yes you do! You get a verifiable certificate and badge at the completion of the course.
Yes it does. You will have a mentor assigned to you with whom you can have direct conversations and contact. They will be your guide across this course and you can have direct communication with them 1:1
We have live sessions every weekend which would have to be done at the time allotted to the students. These sessions are done together with Industry Leaders and hence the slot cannot be repeated nor missed. Apart from that, the rest of the course is free-paced at our own speed. We do, however, recommend that you finish the modules according to the weeks that have been allotted to the modules for optimal learning.
Nope! This course content is 100% yours for the rest of eternity. You can always reach out to the friends you have made in this course and your mentors to network outside of this program and continue to ask questions and have conversations and debates.
+91 90821 57629
+91 8951655966
OR
Write to us at [email protected]
Available from 9 am to 8 pm IST (Monday - Friday).
All telephone calls will be recorded for training and quality purposes.If we are unavailable to attend to your call, it is deemed that we have your consent to contact you in response.