A One-stop Programmatic Ad-Tech course for a successful career

We have divided the market-leading demand-side platform, DV360, into two live, 2-hour sessions. In this session, our platform trainer will guide you through the campaign setup process, starting with the basics of a four-layered setup and moving on to the intricacies of audience combinations, bidding methodologies, and best practices.

Programmatic advertising is a term commonly used in the digital advertising industry and is often used inter-changeably with Real Time Bidding (RTB). However, Programmatic advertising has evolved and it is essential to differentiate between the different ways of buying and selling digital ads. RTB is nothing but just a protocol, and only one of the many ways of buying ads programmatically. This video will discuss the various types of Programmatic buy types that are available for advertisers.

Marketers face new challenges as new media opportunities continually emerge. When advertising across multiple channels, it's easy to lose control of your brand image and reputation. To ensure effective ad placement, it's essential to adopt efficient techniques. In this video, we will guide you through some of the best practices to keep in mind for maintaining brand safety.

In Part 2 of the DV360 Platform Training, we will guide you through the auxiliary features, such as creating audience segments, generating floodlights, performing negotiations, and pulling vital reports. The DV360 Live Platform Training will conclude in this session.

Programmatic campaign managers are different from other platform experts as this role involves managing a portfolio of campaigns, like a trader would. And as all good traders, it is important to have a spreadsheet that tracks the rates and delivery of the campaigns that you are running. We refer to this sheet as the Pacing Sheet, and this live session walks you through the setting up of your own Pacing Sheet.

Discover the various measurement protocols that the industry follows and the drawbacks associated with some of them. We'll cover the basics of measurement and attribution and use case studies to illustrate how custom measurement and attribution can help set your strategies apart from the rest. We'll also delve into the ad server and the role it plays in empowering attribution modeling.

The quality of your campaign management is only as good as the quality of the reports you generate and the insights you write. The client is always keen on reading about your findings, the reason behind your investment of their budgets, and what they can expect to see out of your campaign. This skill is a deal breaker, or maker, in many situations and hence, this live session is dedicated at walking you through some of our best practices around Insight Writing.

This module aims to help you understand data in the advertising technology spectrum. We will cover topics such as consumers, the billion data points, patterns, and behavior, all of which contribute to the four-letter word - data. You will learn about what data is, how it's handled, and how to effectively use it to develop optimal marketing strategies.

Join the Industry Leader, Raghu Seelamsetty (LinkedIn), in this interactive session to learn about the major challenge currently impacting advertisers - the depreciation of the 3rd party cookie. You'll gain insights into the latest developments from major players like Google, who are working on solutions to overcome this challenge. During the session, you'll also have the opportunity to ask questions and engage in an open conversation with the expert, ensuring you come away with a deeper understanding of this complex topic.

The final module of the course will provide a quick revision of the entire curriculum, including case studies from various industries that have been used to gain success. This module will also include open discussions with our mentorship team and fellow students to identify how these skills can be applied to individual careers and campaigns.