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Madsapiens
  • HOME
  • ABOUT US
  • FAQ
  • OUR COURSE
  • CONTACT US
  • ⁠TESTIMONIALS
  • LOGIN

A One-stop Programmatic Ad-Tech course for a successful career

Our Programmatic Advertising 101 course is designed to help freshers stand out of the crowd with on-platform skills in campaign management. Our graduates join tier 1 companies such as LogicServe, AffinityX, MediaMint and GroupM.

Join Our Programmatic Advertising 101 Course!

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Online

Format

31 Sessions

Curriculum

DV360 Training

In-House Program

8 Weeks

Duration

  • Program Overview
  • Syllabus
  • Practical Training
  • Certificate & Instructors
  • Admission Process
  • Pricing
  • Testimonials & FAQs

PROGRAM OVERVIEW

Get a digital certificate plus a verified, customized online badge

Adtechademy has trained over 500+ students

Network with peers at our online events and discussion section

Student Support is available 7 days a week, 24*7. You can directly reach out to your Account Manager or write to us at [email protected]

Learn with students across India from various backgrounds

Gain access to DV360

Advance your career through our recruitment outfit

The Adtechademy Programmatic Certification Course is designed to build your technical acumen, enhance your decision-making and strategy skills, and ultimately further your career as a specialist and leader in the Programmatic Advertising field.

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Top Skills You Will Learn

Programmatic Strategy, Campaign Set-up & Optimization, Data Strategy, Measurement Protocols

Job Opportunities

Prog. Campaign Manager, Ad Ops Analyst, Prog. Account Manager, Client Servicing Lead, Digital Lead

Who Is This Program For?

Digital Marketeers, PPC Specialists, Graduate Students, Client Leads, Marketing Professionals, Freshers.. Anyone!

Minimum Eligibility

Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)

Your Mentorship Team

Get access to Q&A sessions run by these professionals! Use this opportunity to network and build access.

Sri Bhaskar

Sri Bhaskar

Senior Product Manager, Jio

Akshay Shetty

Akshay Shetty

Manager, Programmatic Buying - GroupM

Marshall David

Marshall David

Ex-Director, Programmatic and Precision - Unilever

Kavita Yadav

Kavita Yadav

Senior Programmatic Specialist, Havas Media, Canada

Your Industry Leaders

These industry veterans (and more!) will be running live webinars every weekend throughout the year. Get exclusive access to these free webinars when you sign up for either the Fundamentals or the Practical pack with us!

Clement Tsang

Managing Director, Annalect Australia

Raghu Seelamsetty

Managing Director, Sizmek by Amazon

Sagar Pushp

CEO, ClanConnect

Aaron A. Noronha

Head of Digital - FSDL

SYLLABUS Download Brochure

Best-in-class content designed to demystify concepts and provide the right mental framework to succeed in your career

Basics Of Digital Marketing

Metrics That Matter

Different Channels And How They Behave

Introduction to Programmatic

How google changed the system

Work Station

Loading a web page

DSP - The Unboxing

DSPs vs Facebook & Google

SSP & The Ad Server

DMP and Tag management solutions

Primary utilities of a DSP

Components of a DSP

Audiences, Reports & Optimization

Audience Strategy

GDN vs DV360

Real Time Bidding

Buy Types

First price vs Second price

Daisy Chaining Vs Header Bididng

3 Pillars of Brand Safety

Why Brand Safety?

Primary Challenges of Brand Safety

Recap

Standard Measurement

The humble cookie

Attribution Modelling

Recap

Data

Data Strategy

CDP

DMP

Revision Crash Course

Walk through of campaign set up

Audience Combination, Bidding Methodologies and Best Practices

Walkthrough of Generating Floodlights

Walkthrough of Marketplace and Negotiations

How to pull reports & variations between report types

Interactive session with Raghu Seelamsetty

Raghu's take on the primary changes and challenges in this industry

Open floor Q&A session with Raghu and Marshall

Basics Of Pacing Sheet

Interactive Workshop Building Your Own Pacing Sheet

How To Analyze The Pacing Sheet To Generate Optimization Insights

Learn How To Pull The Right Reports From DV360

Some Key Metrics For Unique Insight Writing

Tips & Tricks To Write Client Friendly Insights

16

Hours of Video Content

8+

Hours of Live Learning Sessions

5+

Real Industry Case Studies

4

Technology Platforms Covered

FREE MODULE ONE!

Journey To Programmatic Advertising

We are really confident in the material, guidance and quality of this course. In order to put our money where our mouth is, the first entire module will be given to you for free! Click the button below to apply for the free module and we'll shoot it through to you via an email with a link to access it.

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DV360 Practical Training

Our 8-Week DV360 Training Program

Learn How To
Be A Programmatic Specialist

Gain access to India's most popular DSP, DV360, and live the life of a campaign manager for 8-weeks. Go through our in-house on-platform training to get deeply familiar with the tool and the best practices of handling it!

Develop Industry-Ready Skillsets

Our training program equips you with the essential skills and knowledge to excel in campaign management. Our program prepares you for real-world scenarios by simulating high-pressure client situations, ensuring that you are fully prepared to navigate the fast-paced and ever-changing landscape of campaign management.

Basic Campaign Set-Up

  • Read a media plan & set up a simple campaign
  • Set up multi-geo, mutli-device, multi-age group campaigns

Complex audience ideation

  • Create audience segments for complex campaign set-ups
  • Custom audience and 3rd party audience ideation

Frequency Based Campaigns

  • Generate campaigns using complex frequency requirements
  • Campaign, Insertion Order and Line Item freq management

Floodlights and Google Tag Manager

  • Generate multiple floodlights for varying campaign requirements
  • Implement floodlights through GTM: Page Views to Time Based firing techniques

Best-in-class insights generation

  • Write client friendly insights for live campaigns
  • Participate in high pressure, client simulations

Presentation Skills

  • Build concise Powerpoint presentations
  • Present your PPTs to our team and receive feedback

Adtechademy's Hands-On Training Suite

DV360 Practical Training

Intentionally designed for first-timers in Programmatic Advertising, this real-world experience has been designed by reverse engineering the skillsets you need to stand-out during your interview.

1. 8-Week Training

Vigorous training schedule across 8 weeks. You will be trained by our industry specialists who work on million dollar brands such as Reckitt Benckiser and Unilever, and follow the industry’s leading best practices on campaign set up and platform management.

2. Campaigns To Insights

From setting up campaigns independently, to reporting on them with well written insights and observations, this program covers it all. The primary objective is to ensure that you can speak confidently about day-to-day operations.

3. Presentation Skills

Apart from technical skillsets on handling DV360, you also need soft skills such as presenting a report and answering questions. We end the program with you presenting a final report to a group of your peers, answering any questions they may have.

Adtechademy

Programmatic Advertising:101 - Certification

Become a part of an internationally strong alumni network with Adtechademy. Build your connections and grow your career.

Get your own certificate plus a digital badge and a customized, verifiable and unique certification profile

Boast your final graduation score and speak boldly about the most industry relevant topics and skill-sets

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Discover & Connect With Alumni

who have walked the same path as you

Akshay Shetty

February 2020

Pre Adtechademy

No Spoilers

Post Atechademy

post-company

Programmatic
Manager

Stuti Katiyar

February 2020

Pre Adtechademy

RECCO

Post Atechademy

post-company

Business Manager
(Programmatic)

Rohit Kumar

February 2020

Pre Adtechademy

Square Yards Consulting

Post Atechademy

post-company

Account
Manager

Sidharth Pillai

February 2020

Pre Adtechademy

Reliance Digital

Post Atechademy

post-company

Senior Programmatic
Specialist

Admission Process

Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)

Step 1 : Application Form

Fill our application with some basic questions to help us understand your background better.

Step 2 : 5mins Quick Screening

Candidate will be evaluated based on their profile. This is a beginner’s course and hence eligibility rates are very high.

Step 3 : Reserve Your Seat

Choose the learning track aligned with your needs and book your seat

Learning Tracks

Core Training
  • 4 weeks of theoretical training | over 20 hours of theory content + live sessions
  • Direct Q&A with industry leaders from companies like GroupM, Hotstar, IPG Mediabrands
  • 4 weeks of practical training | DV360 on-platform training with edit access given
  • Real media plans | Monitor live campaigns | Build actual pacing sheets & reports

15,000

(+ GST)

Core Training + Placement Guarantee
  • 4 weeks of theoretical training | over 20 hours of theory content + live sessions
  • Direct Q&A with industry leaders from companies like GroupM, Hotstar, IPG Mediabrands
  • 4 weeks of practical training | DV360 on-platform training with edit access given
  • Real media plans | Monitor live campaigns | Build actual pacing sheets & reports
  • Guaranteed placement, if not placement guarantee fee will be 100% refunded*

25,000

(+ GST)

*please speak to our advisors to understand the terms that we have before we enrol students into our placement guarantee program

Our Learners Work At

With our best-in-class content, mentorship, practical exposure and interview assistance, our learners have set themselves up for a successful career

Testimonials

What Our Students Think

Shilpa Sirdesai

CEO & Co-Founder, BayLeaf integrated Communication

Marshall David is an enthusiastic evangelist and exceptional educator. He demystified Programmatic and its multifaceted dimensions in a concise 6-week course. My team of 5 and I have emerged from the course with an in-depth understanding of fundamentals to advance strategy and are confident to incorporate this product into our offering.

Sri Bhaskar Bonam

Senior Product Manager, Jio

Programmatic Advertising courses are very difficult to find and are unnecessarily complex and difficult to process. Understanding this market gap, Marshall's course is well-structured, and he has managed to simplify complex topics in a digestible manner. He is highly receptive and always ready to answer calls and discuss pain points.

Preshit More

Senior Digital Media Planner, ASUS

This course helped me a lot in understanding the basics of programmatic advertising, which involved both theoretical and practical knowledge. The instructor is well-versed in explaining the details of every topic. Thank you, Marshall!

Jeevan A Sirdeshpande

Furniture Friend, Mumbai

A must-join course. I had been running GDN campaigns for the past few years, but after completing this course, I realized the potential of display advertising. The course is so well created that it explains the end-to-end process and all the platforms involved in programmatic ad buying. Not only that, but the measurement and attribution aspects are also explained thoroughly.

Darshana Jadhav

Associate Manager, Publicis Media

While doing this course, I realised that there is so much more to programmatic advertising. I also received strong insights that really helped me with my job. The way Marshall has put things forward and structured the course is amazing. Highly recommend this course!

Karan Bhansali

BayLeaf, Mumbai

Marshall and his team carry tons of experience in the field of programmatic, so going through this course with them felt like a cakewalk. The manage to strike the perfect balance between handholding and testing you as well as keeping interaction levels high throughout the course. DSPs, Ad Servers, Data Management Platforms, and DCM walkthroughs made the learning process more enjoyable and insightful. Highly recommended!

Karan Sodha

Group Head, Publicis Media

I was struggling to learn Programmatic Advertising with the study material available online through Google Support. There were no good videos available which could help me either. I came across Marshall's course and immediately joined it. He made me understand the concepts so easily that I would recommend everyone to join this course. His knowledge is remarkable.

Mangesh Rane

TRINITY HEALTHTECH, Mumbai

It has been a great experience taking up this course with Marshall. It significantly contributed to clearing my basics and connecting the dots on how different technologies work in marketing to drive results. I feel more confident in all my practical projects as Marshall addresses and resolves my queries with proven case studies as an industry expert.

Sushant Mestry

Performance Analyst • Publicis Groupe

Firstly I'm really thankful to you for all the insights regarding Programmatic Advertising. Though I was aware of other aspects of Digital Marketing, this course has greatly enhanced my knowledge of programmatic advertising technologies to another level. The way you presented this course really helped. I hope to excel in it and be a part of the expansion of programmatic team in Bayleaf!

Shazia Hassan

Campaign Manager, AffinityX

The Madsapiens training program helped me to understand the concepts from scratch. Everything was so detailed and the way Marshall has explained each and every topic in the videos was so helpful and easy to understand.

Sandeep Nair

Senior Manager, AffinityX

Love the details covered in the modules. Starting as low as what is digital marketing to the concepts of 1st price, 2nd price along with piggybacking.

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Course Eligibility

What are the acceptable payment methods?

We have a payment process which has online payment, card payment and UPI enabled through Razorpay. In case you face any trouble, please write to us at [email protected]

How do I register for the online courses?

You can start the process by clicking on Apply Now. The entire process will take you no more than 10 minutes to complete. It involves completing a short onboarding form and completing your payment in order to receive your email ID and password for the platform.

Can our office participate in the online course as a group?

Yes, we are very efficient in running corporate training programs as well. We have done this for brands such as Forbes, Amazon, AffinityX and First Page Digital. Drop us an email on [email protected] to begin the process.

What is the minimum qualification required to take the course?

This course is designed to accommodate both freshers and experienced professionals. As a result, you do not need to have any qualifications or experience beforehand to join this course. In fact, we are more motivated by freshers joining this course than experienced professionals in this space.

Is there a syllabus outline?

Yes there is, you can have a look and download our syllabus through this link

What happens in the DV360 Training program?

This program is available to all Gold and Diamond membership students. This is an extension to the course where we provide an in-house DV360 platform training which includes setting up actual media plans on the platform, creating and pulling out floodlights and trackers, designing audience segments and generating effective reports and insights. This is the highlight of the program as we are India's only training company that provides DV360 platform access.

How long is the duration of the course?

The CORE portion of this course runs for a month. This is available for all students across all our packages. Post that, we have a 1 month internship program as well for those who have applied for the Gold or the Diamond membership with us.

My payment did not go through. What do I do?

We will get that sorted for you. You can also drop a note to [email protected].

Do I receive a certificate at the end of the online programme?

Yes you do! You get a verifiable certificate and badge at the completion of the course.

Does the course have one-on-one interaction components?

Yes it does. You will have a mentor assigned to you with whom you can have direct conversations and contact. They will be your guide across this course and you can have direct communication with them 1:1

Do students need to take the sessions at specific times?

We have live sessions every weekend which would have to be done at the time allotted to the students. These sessions are done together with Industry Leaders and hence the slot cannot be repeated nor missed. Apart from that, the rest of the course is free-paced at our own speed. We do, however, recommend that you finish the modules according to the weeks that have been allotted to the modules for optimal learning.

Will I lose access to the course content the day after the course ends?

Nope! This course content is 100% yours for the rest of eternity. You can always reach out to the friends you have made in this course and your mentors to network outside of this program and continue to ask questions and have conversations and debates.

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Adtechademy Learner Support

+91 90084 23311

OR

Write to us at [email protected]

Available from 9 am to 8 pm IST (Monday - Friday).

All telephone calls will be recorded for training and quality purposes.If we are unavailable to attend to your call, it is deemed that we have your consent to contact you in response.

Get the syllabus and your learner's roadmap!

We'll shoot through the PDFs directly to your mail id.

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Adtechademy Programmatic Ad Tech Course

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That's step ONE in accelerating your career in the right direction! Do check your registered email ID for the link to your Free First Session. Have fun!

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