A One-stop Programmatic Ad-Tech course for a successful career
Our Programmatic Advertising 101 course is designed to help freshers stand out of the crowd with on-platform skills in campaign management. Our graduates join tier 1 companies such as LogicServe, AffinityX, MediaMint and GroupM.
Online
Format
31 Sessions
Curriculum
DV360 Training
In-House Program
PROGRAM OVERVIEW
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Adtechademy has trained over 500+ students
Network with peers at our online events and discussion section
Student Support is available 7 days a week, 24*7. You can directly reach out to your Account Manager or write to us at [email protected]
Learn with students across India from various backgrounds
Gain access to DV360
Advance your career through our recruitment outfit
The Adtechademy Programmatic Certification Course is designed to build your technical acumen, enhance your decision-making and strategy skills, and ultimately further your career as a specialist and leader in the Programmatic Advertising field.
Top Skills You Will Learn
Programmatic Strategy, Campaign Set-up & Optimization, Data Strategy, Measurement Protocols
Job Opportunities
Prog. Campaign Manager, Ad Ops Analyst, Prog. Account Manager, Client Servicing Lead, Digital Lead
Who Is This Program For?
Digital Marketeers, PPC Specialists, Graduate Students, Client Leads, Marketing Professionals, Freshers.. Anyone!
Minimum Eligibility
Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)
Your Mentorship Team
Get access to Q&A sessions run by these professionals! Use this opportunity to network and build access.
Sri Bhaskar
Sri Bhaskar
Senior Product Manager, Jio
Akshay Shetty
Akshay Shetty
Manager, Programmatic Buying - GroupM
Marshall David
Marshall David
Ex-Director, Programmatic and Precision - Unilever
Kavita Yadav
Kavita Yadav
Senior Programmatic Specialist, Havas Media, Canada
Your Industry Leaders
These industry veterans (and more!) will be running live webinars every weekend throughout the year. Get exclusive access to these free webinars when you sign up for either the Fundamentals or the Practical pack with us!
SYLLABUS Download Brochure
Best-in-class content designed to demystify concepts and provide the right mental framework to succeed in your career
Basics Of Digital Marketing
Metrics That Matter
Different Channels And How They Behave
Introduction to Programmatic
How google changed the system
Work Station
Loading a web page
DSP - The Unboxing
DSPs vs Facebook & Google
SSP & The Ad Server
DMP and Tag management solutions
Primary utilities of a DSP
Components of a DSP
Audiences, Reports & Optimization
Audience Strategy
GDN vs DV360
Real Time Bidding
Buy Types
First price vs Second price
Daisy Chaining Vs Header Bididng
3 Pillars of Brand Safety
Why Brand Safety?
Primary Challenges of Brand Safety
Recap
Standard Measurement
The humble cookie
Attribution Modelling
Recap
Data
Data Strategy
CDP
DMP
Revision Crash Course
Walk through of campaign set up
Audience Combination, Bidding Methodologies and Best Practices
Walkthrough of Generating Floodlights
Walkthrough of Marketplace and Negotiations
How to pull reports & variations between report types
Interactive session with Raghu Seelamsetty
Raghu's take on the primary changes and challenges in this industry
Open floor Q&A session with Raghu and Marshall
Basics Of Pacing Sheet
Interactive Workshop Building Your Own Pacing Sheet
How To Analyze The Pacing Sheet To Generate Optimization Insights
Learn How To Pull The Right Reports From DV360
Some Key Metrics For Unique Insight Writing
Tips & Tricks To Write Client Friendly Insights
16
Hours of Video Content
8+
Hours of Live Learning Sessions
5+
Real Industry Case Studies
4
Technology Platforms Covered
FREE MODULE ONE!
Journey To Programmatic Advertising
We are really confident in the material, guidance and quality of this course. In order to put our money where our mouth is, the first entire module will be given to you for free! Click the button below to apply for the free module and we'll shoot it through to you via an email with a link to access it.
Enquiry
DV360 Practical Training
Our 8-Week DV360 Training Program
Learn How To
Be A Programmatic Specialist
Gain access to India's most popular DSP, DV360, and live the life of a campaign manager for 8-weeks. Go through our in-house on-platform training to get deeply familiar with the tool and the best practices of handling it!
Develop Industry-Ready Skillsets
Our training program equips you with the essential skills and knowledge to excel in campaign management. Our program prepares you for real-world scenarios by simulating high-pressure client situations, ensuring that you are fully prepared to navigate the fast-paced and ever-changing landscape of campaign management.
Basic Campaign Set-Up
- Read a media plan & set up a simple campaign
- Set up multi-geo, mutli-device, multi-age group campaigns
Complex audience ideation
- Create audience segments for complex campaign set-ups
- Custom audience and 3rd party audience ideation
Frequency Based Campaigns
- Generate campaigns using complex frequency requirements
- Campaign, Insertion Order and Line Item freq management
Floodlights and Google Tag Manager
- Generate multiple floodlights for varying campaign requirements
- Implement floodlights through GTM: Page Views to Time Based firing techniques
Best-in-class insights generation
- Write client friendly insights for live campaigns
- Participate in high pressure, client simulations
Presentation Skills
- Build concise Powerpoint presentations
- Present your PPTs to our team and receive feedback
Adtechademy's Hands-On Training Suite
DV360 Practical Training
Intentionally designed for first-timers in Programmatic Advertising, this real-world experience has been designed by reverse engineering the skillsets you need to stand-out during your interview.
Vigorous training schedule across 8 weeks. You will be trained by our industry specialists who work on million dollar brands such as Reckitt Benckiser and Unilever, and follow the industry’s leading best practices on campaign set up and platform management.
From setting up campaigns independently, to reporting on them with well written insights and observations, this program covers it all. The primary objective is to ensure that you can speak confidently about day-to-day operations.
Apart from technical skillsets on handling DV360, you also need soft skills such as presenting a report and answering questions. We end the program with you presenting a final report to a group of your peers, answering any questions they may have.
Adtechademy
Programmatic Advertising:101 - Certification
Become a part of an internationally strong alumni network with Adtechademy. Build your connections and grow your career.
Get your own certificate plus a digital badge and a customized, verifiable and unique certification profile
Boast your final graduation score and speak boldly about the most industry relevant topics and skill-sets
Discover & Connect With Alumni
who have walked the same path as you
Akshay Shetty
February 2020
Pre Adtechademy
No Spoilers
Post Atechademy
Programmatic
Manager
Stuti Katiyar
February 2020
Pre Adtechademy
RECCO
Post Atechademy
Business Manager
(Programmatic)
Rohit Kumar
February 2020
Pre Adtechademy
Square Yards Consulting
Post Atechademy
Account
Manager
Sidharth Pillai
February 2020
Pre Adtechademy
Reliance Digital
Post Atechademy
Senior Programmatic
Specialist
Admission Process
Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)
Our Learners Work At
With our best-in-class content, mentorship, practical exposure and interview assistance, our learners have set themselves up for a successful career
What Our Students Think
Marshall David is an enthusiastic evangelist and exceptional educator. He demystified Programmatic and its multifaceted dimensions in a concise 6-week course. My team of 5 and I have emerged from the course with an in-depth understanding of fundamentals to advance strategy and are confident to incorporate this product into our offering.
Programmatic Advertising courses are very difficult to find and are unnecessarily complex and difficult to process. Understanding this market gap, Marshall's course is well-structured, and he has managed to simplify complex topics in a digestible manner. He is highly receptive and always ready to answer calls and discuss pain points.
This course helped me a lot in understanding the basics of programmatic advertising, which involved both theoretical and practical knowledge. The instructor is well-versed in explaining the details of every topic. Thank you, Marshall!
A must-join course. I had been running GDN campaigns for the past few years, but after completing this course, I realized the potential of display advertising. The course is so well created that it explains the end-to-end process and all the platforms involved in programmatic ad buying. Not only that, but the measurement and attribution aspects are also explained thoroughly.
While doing this course, I realised that there is so much more to programmatic advertising. I also received strong insights that really helped me with my job. The way Marshall has put things forward and structured the course is amazing. Highly recommend this course!
Marshall and his team carry tons of experience in the field of programmatic, so going through this course with them felt like a cakewalk. The manage to strike the perfect balance between handholding and testing you as well as keeping interaction levels high throughout the course. DSPs, Ad Servers, Data Management Platforms, and DCM walkthroughs made the learning process more enjoyable and insightful. Highly recommended!
I was struggling to learn Programmatic Advertising with the study material available online through Google Support. There were no good videos available which could help me either. I came across Marshall's course and immediately joined it. He made me understand the concepts so easily that I would recommend everyone to join this course. His knowledge is remarkable.
It has been a great experience taking up this course with Marshall. It significantly contributed to clearing my basics and connecting the dots on how different technologies work in marketing to drive results. I feel more confident in all my practical projects as Marshall addresses and resolves my queries with proven case studies as an industry expert.
Firstly I'm really thankful to you for all the insights regarding Programmatic Advertising. Though I was aware of other aspects of Digital Marketing, this course has greatly enhanced my knowledge of programmatic advertising technologies to another level. The way you presented this course really helped. I hope to excel in it and be a part of the expansion of programmatic team in Bayleaf!
The Madsapiens training program helped me to understand the concepts from scratch. Everything was so detailed and the way Marshall has explained each and every topic in the videos was so helpful and easy to understand.
Love the details covered in the modules. Starting as low as what is digital marketing to the concepts of 1st price, 2nd price along with piggybacking.
Course Eligibility
We have a payment process which has online payment, card payment and UPI enabled through Razorpay. In case you face any trouble, please write to us at [email protected]
You can start the process by clicking on Apply Now. The entire process will take you no more than 10 minutes to complete. It involves completing a short onboarding form and completing your payment in order to receive your email ID and password for the platform.
Yes, we are very efficient in running corporate training programs as well. We have done this for brands such as Forbes, Amazon, AffinityX and First Page Digital. Drop us an email on [email protected] to begin the process.
This course is designed to accommodate both freshers and experienced professionals. As a result, you do not need to have any qualifications or experience beforehand to join this course. In fact, we are more motivated by freshers joining this course than experienced professionals in this space.
Yes there is, you can have a look and download our syllabus through this link
This program is available to all Gold and Diamond membership students. This is an extension to the course where we provide an in-house DV360 platform training which includes setting up actual media plans on the platform, creating and pulling out floodlights and trackers, designing audience segments and generating effective reports and insights. This is the highlight of the program as we are India's only training company that provides DV360 platform access.
The CORE portion of this course runs for a month. This is available for all students across all our packages. Post that, we have a 1 month internship program as well for those who have applied for the Gold or the Diamond membership with us.
We will get that sorted for you. You can also drop a note to [email protected].
Yes you do! You get a verifiable certificate and badge at the completion of the course.
Yes it does. You will have a mentor assigned to you with whom you can have direct conversations and contact. They will be your guide across this course and you can have direct communication with them 1:1
We have live sessions every weekend which would have to be done at the time allotted to the students. These sessions are done together with Industry Leaders and hence the slot cannot be repeated nor missed. Apart from that, the rest of the course is free-paced at our own speed. We do, however, recommend that you finish the modules according to the weeks that have been allotted to the modules for optimal learning.
Nope! This course content is 100% yours for the rest of eternity. You can always reach out to the friends you have made in this course and your mentors to network outside of this program and continue to ask questions and have conversations and debates.
Adtechademy Learner Support
+91 90084 23311
OR
Write to us at [email protected]
Available from 9 am to 8 pm IST (Monday - Friday).
All telephone calls will be recorded for training and quality purposes.If we are unavailable to attend to your call, it is deemed that we have your consent to contact you in response.